Your Old TV Just Got Benched Super Bowl LX Print Ad
Creating a Super Bowl Moment in 72 Hours
Develop a high-impact print advertisement for placement in the Super Bowl 60 Official Game Program within an extremely compressed three-day production window. The ad needed to deliver premium brand presence, align with Sharp Aquos QLED technology messaging, and connect meaningfully to the cultural moment of the biggest game in sports while meeting strict publication and league requirements.
Developing the Campaign Narrative and Visual Direction
I led the creative development and execution of the campaign, producing copy, key visual concepts, and the overall thematic approach for the print advertisement. The concept centered on the immersive realism of Sharp QLED televisions, positioning the experience as bringing stadium-level viewing directly into the living room.
To broaden audience relevance beyond a traditional sports-focused demographic, I strategically featured a family watching the game together, aligning the creative with Sharp’s broader brand storytelling around shared entertainment experiences in the home.
I collaborated closely with executive leadership, including the Vice President of the Consumer Division, while coordinating approvals and requirements across multiple stakeholders including internal legal teams, our OS partner Xumo, the publication production team, and the National Football League. This required rapid concept development, iterative review cycles, and real-time adjustments to meet the program’s tight production schedule.
A National Placement on Football’s Biggest Stage
The final creative was approved and published prominently in the Super Bowl 60 Official Game Program, positioning Sharp alongside one of the most watched sporting events in the world. The placement reinforced the brand’s premium positioning in home entertainment while delivering a timely, culturally relevant message tied directly to the viewing experience of the game itself.