About

Optimizing the Full Customer Journey from Brand to Conversion

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About Me

Thomas Gerbasio At A Glance

Marketing leader with over a decade of experience driving brand, digital, and commerce growth for national and enterprise organizations. Provenrecord of increasing revenue, traffic, and engagement through integrated marketing strategy, customer experience optimization, and data-drivendecision making. Currently leading creative and web operations for a major consumer brand, delivering measurable gains across SEO, AEO,ecommerce, content, and social channels while generating significant cost efficiencies.

Brings deep expertise in brand positioning, go-to-market execution, and digital ecosystem ownership, with hands-on leadership across cross-functional teams, agencies, and vendors. Founder-level perspective with full accountability for strategy, budgets, operations, and clientoutcomes. Known for translating business objectives into scalable marketing programs that elevate brand relevance, accelerate growth, andimprove organizational effectiveness.

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Top Skills

  • Marketing Strategy & Brand Leadership
  • Creative Direction
  • Digital Ecosystem Ownership (Web, App, Ecommerce, Content)
  • Revenue Growth & Demand Generation
  • Go-to-Market & Integrated Campaign Strategy
  • Customer Experience (CX), UX & Conversion Optimization
  • SEO, AEO & Organic Growth Strategy
  • Cross-Functional Team Leadership & Talent Development
  • Budget Ownership, Cost Optimization & Operational Efficiency
  • Agency, Vendor & Partner Management
  • Data-Driven Decision Making & Marketing Analytics
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Relevant Skills

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Digital, Creative & Experience

  • Website & App Experience Optimization
  • Wireframing & Low-Fidelity Prototyping
  • Creative Direction & Brand Governance
  • Visual Systems & Design Standards
  • Video, Social & YouTube Growth Strategy

Operations & Performance

  • Marketing Operations & Workflow Optimization
  • AI-Enabled Marketing Execution
  • CRO Testing & Performance Optimization
  • Campaign Measurement & KPI Reporting
  • Process Modernization & In-Housing Strategies

Leadership & Collaboration

  • Cross-Functional Collaboration (Marketing, Product, IT, Sales, Legal)
  • Team Mentorship & Performance Management
  • Stakeholder Communication & Executive Alignment

Strategy & Growth

  • Brand Positioning & Messaging Architecture
  • Audience Research & Customer Journey Mapping
  • Product Launch & Channel Marketing
  • Ecommerce Enablement & Funnel Optimization
  • Content Strategy (Owned, Earned, Paid)
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Tools & Platforms

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Marketing, Analytics & SEO

  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • SEO & AEO Optimization
  • Performance Marketing Dashboards

CMS, Ecommerce & Web

  • WordPress
  • Shopify
  • Bigcommerce
  • Webflow
  • Syndigo
  • Ecommerce Platform Integrations
  • Website Optimization & CRO Tools

CRM, Sales & Operations

  • CRM platforms (Salesforce, HoneyBook)
  • Email Marketing Platforms
  • Marketing Automation Tools

Creative, UX & Production

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere)
  • Wireframing & UX Design Tools
  • 3D Modeling & Visualization
  • Print Production & Asset Management Systems

Social & Media

  • YouTube Studio & Social Analytics
  • Meta Business Tools
  • Social Media Management Platforms

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