Sharp | Virtual Kitchen Experience
3D Design | Creative Direction | Ui/Ux

Experience Kitchen Appliances From the Comfort of Your Home

Blurred modern kitchen background with overlay text prompting to design a dream kitchen in a 3D showroom and select appliance size buttons.
Challenge

Creating a Rewarding Experience with Results

The goal was to design both full-size and compact virtual kitchen showrooms that not only guide consumers through the appliance buying process, but also function as a direct conversion funnel. The experience needed to integrate seamlessly with select retailers, allowing shoppers to explore Sharp products within a controlled brand environment and add items to cart directly from the virtual kitchen.

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My Role

Reimagining Product Storytelling Through Virtual Experience

I led the strategy, planning, and execution of Sharp’s virtual kitchen experience, partnering with an external 3D modeling agency and coordinating closely with internal teams across sales, product, brand, and legal. Working directly with senior leadership, including the VP of Sales and Brand Marketing, I helped deliver an industry-first virtual solution designed to modernize product storytelling and sales enablement.

I served as the primary owner of the experience from concept through launch and ongoing optimization, guiding storyboarding, validating 3D CAD assets, and ensuring accurate, on-brand product content. I also drove the research and rollout of advanced platform features such as integrated spec sheets, award showcases, and interactive Alexa demonstrations expanding the platform’s value for both consumers and sales teams.

Modern kitchen with white cabinets, a large central island with a marble countertop, stainless steel refrigerator, built-in wall oven, microwave, range hood, and cooktop, displayed in a Sharp appliances virtual model selector interface.Sharp 24-inch smart slide-in stainless steel dishwasher in a kitchen setting with selection menu on the left and speech bubble saying, 'Alexa, what is the dishwasher's remaining time?'Open built-in Sharp 24-inch smart combi steam oven in a modern white kitchen with control panel and oven racks visible.Open refrigerator showing crisper and fresh converter drawers with text overlay highlighting spacious interior features, flexible drawer settings, space saving innovation, and spacious freezer.Modern kitchen with white cabinets, stainless steel appliances, subway tile backsplash, and wood flooring.Modern kitchen with white cabinets and gray countertops, featuring color-coded zones for appliances including red refrigerators, purple wall ovens and dishwashers, yellow range hood, and green cooktops with labels.Monochrome 3D rendering of a modern kitchen with upper and lower cabinets; red X marks on four cabinets and red arrows pointing horizontally along the wall and floor.Modern 24-inch kitchen design with U-shaped layout, featuring upper and lower cabinets, a range hood, and countertops.
Crystal award trophy engraved with NKBA KBIS Innovative Showroom Awards for Unique Showroom Application presented to Sharp Virtual Kitchen Showroom Montvale NJ.
Results

An Award Winning Virtual Kitchen Experience

See The Virtual Kitchen

Awarded the NKBA Innovative Showroom Award for Unique Showroom Application at KBIS, the Sharp Virtual Kitchen experience delivered a clean, intuitive, and easy-to-navigate interface that enables consumers to research and select the right Sharp appliances anytime, anywhere without the need for a physical showroom or retail store. This further promotes initiatives to better serve the e-commerce experience.

Credits

Creative Direction/Strategy: Thomas Gerbasio, Matthew Veccera
Copywriting: Thomas Gerbasio, Zachary Jaglowski,
Production/Developement: HMX Media