Reintroducing Sharp Through a Future-Focused KBIS Experience
Creative Direction Across Brand, Experience, and Execution
For KBIS 2026, the challenge was to deliver a booth and brand experience unlike anything Sharp had previously executed, all while launching the new global slogan, “In Step With Your Future,” under tight timelines and shifting constraints. The scope extended beyond booth design to include a live Kitchenside Chat panel, a looping brand video, pre-show marketing through landing pages, email and social campaigns, RSVP management, and Sharp’s first-ever virtual booth scan. Additional challenges included onboarding a new booth vendor, limited affordable signage options, late product additions, and frequent design changes.
Record Engagement and Lead Growth at KBIS 2026
I led overall creative direction, ensuring every physical and digital touchpoint aligned with the new brand narrative. The concept connected Sharp’s legacy with its future product roadmap while emphasizing universal design and aging in place, reflecting both the brand’s evolution and the customer’s future. My team and I designed booth artwork, videos, marketing collateral, and custom 3D-printed product signage, while also managing on-site execution, event capture, and AV production for the live panel.
An Award Winning Virtual Kitchen Experience
The result was Sharp’s most successful KBIS in years, nearly doubling lead generation and significantly increasing booth traffic through cohesive design and engaging activations, positioning the brand as forward-thinking and truly in step with its audience’s future.
Creative Direction/Strategy: Thomas Gerbasio
Booth/Activation Planning: Liyi Deng
Copywriting: Thomas Gerbasio, Liyi Deng, SungIn Cho, Zachary Jaglowski
Booth Product Signage: Zachary Jaglowski
Email Design: Veronica Carreras
Landing Page Design: Veronica Carreras
Print Collateral Design: Zachary Jaglowski
Video Production: Christine Galvez
Production/Developement: Astound